353Solutions - 2017 in Review

A little late, but here's a summary of 2017.

Numbers

• Total of 255 calendar days where worked for a customer (including partial days)
• Up 62 days from 2016
• Out of 260 work days in 2016
• Median work day is 6:53h
• Normalized work days (total divided by 8) is 171.6
• Up from 158.1 normalized days in 2016
• Of these 30 days were in workshops and the rest in consulting
• 10 workshops
• Down from 18 last year
• First video course on Lynda (over 100K viewers already)
• Teaching in Israel, UK, US and Poland
• Several new client including PayPal, CommonSense Robotics, Iguazio and others
• Revenue down by 5%
• But earnings are up :)
• First newsletter went out
• Why not subscribe to it?

Insights

• Personal social network keep bringing all the work
• Very big workshops customer cut down a lot - picked up the difference with more consulting with is less lucrative
• Python & Data Science in demand for workshops
• Much more Go in consulting
• Free 1/2 day open class did not bring any work
• However will do some more - it was fun
• We need to get better on marketing open classes

Last Year's Goals

• Work less while keeping same revenue
• Failed here. Worked more to keep about the same revenue
• Work more from home
• Success here
• Publish my book
• I can't believe this is not done yet.
• Publish a video course
• Done (with two more to come)
• More open enrollment classes
• Tried that but not enough enrollment, need to get better at marketing

Goals for 2018

• Work less while increasing revenue
• Publish my book
• Learned from last year and reserved serveral days this quarter to finish it
• More workshops and less consulting
• Two open enrollment workshops
• Two free 1/2 workshops
• Keep working from home
• Attend at least 3 conferences
• Give at least 4 talks in meetups or conferences
• First talk was Jan 1 on PyWeb-IL, have another one slated for March
• Get better at marketing