Important vs Urgent

This was a lesson I learned a long time ago, maybe other people will find it useful as well.

Look at the chart above, we divide tasks to four categories on the urgent/important dimensions. Let's look at each category:

1. Not urgent and important - this is where you (and most successful companies) should spent your time. This means investing in infrastructure, making your process more efficient ...
2. JFDI. However if you find that most of your time is spent there - you're doing something wrong.
3. Don't bother.
4. This is the big time sucker. Try to avoid at all cost.

Note: "If everything is important, then nothing is." - Patrick Lencioni

See more here, here and here.